KNK Campaign Spreads Is Reach
Monday,
26 May
2008
Bandar Seri
Begawan
- Brunei Tourism is continuing its
domestic awareness creation campaign,
holding presentations as part of its
plan to highlight to government
officials the importance of the tourism
industry as a key driver for economic
diversification as well as an employment
generator.
Over 200 Ministry of Finance (MOF)
personnel yesterday showed up for the
Kenali Negara Kitani (KNK) presentation,
which was held at the ministry.
Ever since the campaign began in 2007,
presentations have been held at
different ministries and learning
institutions throughout the country.
The KNK campaign focuses on getting the
people of Brunei to take time out to
explore the wonders the Sultanate has to
offer; take up more sporting and leisure
activities; sample regional delicacies
and purchase local products and crafts.
By promoting the domestic tourism
concept, not only can a reduction of
outflow of foreign exchange be expected,
but the campaign will also encourage the
public to use the services of local
professional tourism service providers
to enjoy out-of-the-ordinary activities.
This will result in the creation of
employment opportunities, improve the
business outlook for tourism SMEs, help
in developing new tourism products and
services, and pave the way to making
Brunei a more attractive destination for
international tourism. In addition to
the KNK presentation by the Tourism
Department, a product update on the
latest facilities available at the
Ulu-Ulu Resort in Temburong was also
presented, highlighting the improvements
the national park accommodation has seen
since it was privatised in a pioneering
PPP (Public-Private Partnership)
agreement last year.
Other KNK partners that came to promote
their products included Mona Flora Fauna
Tours, SheratonUtama Hotel, Freme Travel
Services, Pan Bright Travel Service,
Holiday Lodge, Rizqun International as
well as Centrepoint Hotel.
The presentation was well received by
the audience who appeared keen on making
plans for the upcoming school holidays.
The scope of the KNK campaign which will
be an ongoing effort over the next two
years is to reach all Brunei residents
in both their personal and official
capacity, convincing them not only that
the tourism industry has great
importance as an economic activity for
Brunei, but that enjoying tourism
activities in the country is a worthy
and interesting proposition.
-- Courtesy of
Borneo Bulletin
ADVENTUROUS COUPLE RETURNS HOME
Monday, 12th May, 2008
|
 |
Bandar Seri Begawan - Adventurous couple
Norhayati Abu Bakar and her Austrian
husband Harun Kurt Eichbauer finally
returned home yesterday morning after
embarking on a 13-month expedition that
covered 52,137km of land in Africa,
Middle East, Europe and Asia, crossing
some 37 countries on their Toyota Land
Cruiser.
They were greeted at the Sungai Tujoh
Control Post by Deputy Minister of
Industry and Primary Resources, Dato
Paduka Hj Hamdillah Hj Abd Wahab, as
well as a fleet of vehicles and
motorbikes. It marked the fourth
completed expedition for 41-year-old
Norhayati, who told the Bulletin
yesterday that she also had the
opportunity to perform the Umrah
together with her husband, and taking in
the beauty of Mecca and Jeddah had to be
the entire journey's most memorable
experience. |
Among the challenges they faced were the
50-degree heat in Sudan, a desert storm
and an unforeseen glitch while trying to
cross the border from Loas to Cambodia.
The whole journey cost over $100,000.
flciudina their vehicle's maintenance
end modifications, fuel consumption,
Iccommodation, ferry fees and visas.
emong others.
About 65 per cent of the expedition vas
self-financed but the couple
acknowledged the generous contributions
from local companies in the form cash
and services. They also noted the warmth
and i‘.zenerosity of countries like
Saudi Arabia, Nepal, Pakistan and
Myanmar that waived their travel visas
and sponsored their accommodation. Some
of the countries and regions they
covered in the expedition included
Namibia, Botswana, Zambia, Malawi,
Kenya, Ethiopia, Sudan, Egypt, Syria,
Greece, Italy, Croatia, Iran, Pakistan,
Nepal, Yemen, India and Turkey, among
others.
The couple was also pleased to fly the
Brunei flag along their route to promote
the Sultanate, while also handing out
flyers and brochures to many curious
people who wanted to know about the
country. The first leg of their journey
that covered Africa and Austria was held
from April to October last year, while
its second part to 25 European, Middle
East and. Asian countries began in
December and ended in Kuching. Norhayati
added that she hopes to inspire and
motivate Bruneian women with the
expedition, urging them to explore
possibilities and achieve all manners of
things they may previously have thought
impossible.
They made history by being the first
Muslim couple from Brunei to complete a
journey crossing South Africa, North
Africa, Europe, the Middle East, India
and Southeast Asia on a four-wheel
drive. Their past expeditions included
promoting the Visit Brunei campaign in
1999 by travelling 21,000km through
Europe, Middle East and North Africa, as
well as leading five Bruneian women to
the summit of Mount Kilimanjaro to mark
the Visit Bnmei Year in 2001. Norhayati
added that her husband remains her best
travel companion due to his passion and
understanding. If time and health pennit,
they are open to embark on another
expedition.
By Liza Mohd -
Courtesy of Borneo Bulletin
Australia NZ Strong Marts For Brunei
Tourism
25 March 2008
Bandar Seri Begawan - Brunei Tourism,
Royal Brunei Airlines, Sabah Tourism
Board and Sarawak Tourism Board were
among the exhibitors at the recent
Sydney Travel Expo.
The collaboration of the three tourism
boards promoted Destination Borneo as a
destination of choice among Australians,
a press release stated.
Pg Azmanishah Pg Hj Abd Rahman, project
supervisor from the Brunei Tourism Board
covering the Australian and New Zealand
Markets, said Australia and New Zealand,
being our priority markets, have seen an
increase in tourism arrivals by 8.7 per
cent from 2006 to 2007 with a total of
20,888 tourists coming in 2007.
Joint sales visits to the wholesaler was
also organised by Royal Brunei Airlines,
where a lot of positive feedback was
given on nature, culture and heritage
destinations
The highlights of the product updates
included the Water Village Culture
Centre at Kampong Ayer, which started
construction early this year, with a
targeted completion at the end of 2009,
and the Ulu Ulu Resort at Temburong
National Park.
More than 10,000 visitors came to the
March 15-16 travel show. Many Queries
were received and a lot of interest was
generated among the visitors.
To strengthen the Borneo brand, the
Destination Borneo booth was decorated
with a jungle theme. Stuffed proboscis
monkeys and orang utans hanging from the
bamboos gave it the Borneo feel with
background posters of the destination.
Brunei appeals to the mature, silver
haired, eco-lover and family segments.
With more exposure and continual support
and cooperation among the airlines and
tourism boards we will definitely see
positive growth, according to a Brunei
Tourism press release.
The Getaway Channel 9 Australia's travel
TV channel will be airing soon a
travelogue on Brunei to give Brunei a
boost on its awareness.
Overall the show was a success and
Brunei Tourism will be continuing its
road show to Queensland by end of March
2008.
Brunei Tourism is the Tourism
Development Department in Brunei's
Ministry of Industry and Primary
Resources, in charge of the
international promotion and marketing of
Brunei as a tourism destination of
choice, acting as secretariat and
executor of Brunei Tourism Board's
mandate.
-- Courtesy of Borneo Bulletin
SEMINAR ON
TOURISM MARKETING AND STATISTICS BY
UNWTO
Release Date: 17
March 2008 / Published Date: 18 March
2008
Brunei Tourism
Department with the support of the World
Tourism Organisation (UNWTO) will be
hosting a 3 day seminar on Tourism
Marketing and Statistics for relevant
Government Agencies as well as members
from the tourism private sector from the
17th to the 19th
March 2008 at the Dewan Setia Pahlawan
Multipurpose Hall, Ministry of Industry
and Primary Resources.
The seminar is one
of the first human resource development
programs to be coordinated together with
the UNWTO since Brunei Darussalam became
a new member of the World Tourism
Organisation on the 23rd
November 2007 during the 17th
General Assembly of the UNWTO at
Cartgena de Indias, Colombia last year.
The two speakers
representing the UNWTO are Dr. Sandra
Carvao, UWNTO’s Market Intelligence
Deputy Chief and Dr. Stanley Fleetwood,
a Tourism Statistics Expert from
Australia. Mr Jean Christophe Robles
Espinosa, the Director of Marketing and
Promotions, Brunei Tourism Development
Department will also be presenting a
report status of the tourism industry in
Brunei.
The main objectives
of the seminar are as follows:
-
To create a better understanding of
the specific data collection needs
of the tourism industry for the
stakeholders in charge of compiling
data
-
To share information on best
practice or methods used for data
collection and analysis techniques
of the information obtained
-
To create a better understanding of
the importance of marketing, the
current methods and best marketing
practices around the world, the
emerging and future trends and the
kind of marketing and promotion that
will be needed to address those
trends
Brunei Tourism
Development Department also hopes that
through this seminar, the related
Government personnel and stakeholders
will come out better prepared to market
the destination, as well as the products
and services offered.
Brunei Tourism Goes Trekking To Link
Up Kg Senukoh For KNK
7th March 2008 - By Ahmed Shaheeb
Bangar - The Brunei Tourism Department
made a working visit to Kg Senukoh Labu
in the Temburong District yesterday.
The visit was led by Director of Brunei
Tourism Development Department, Sheikh
Jamaluddin Sheikh Mohamed, along with
officers as well as "Kenali Negara
Ketani" (KNK) partners from the tourism
sector.
The visit was to liaise with the Kg
Senukoh village council to develop a
homestay programme, hence increasing the
number of tourism products in Temburong
District. Tourism efforts are hand in
hand with the "one product one kampong"
concept introduced by the Ministry of
Home Affairs.
Kg Senukoh Labu Temburong is a village
which still retains its authenticity of
a traditional kampong, located on the
eastern side of Temburong District some
20 km from Bangar town heading towards
the Temburong and Lawas Sarawak order.
There are two main ethnic groups staying
in the area, namely the Murut and the
Melayu Kedayan. Both groups have a
unique culture and way of life related
to agriculture (padi), fruit farming,
fishing and hunting practised to this
day.
Temburong has seen growth in tourist
arrivals where an estimated 10% of the
179,000 tourist arrivals in 2007 had
actually joined excursions to Temburong
District, mainly to visit the Ulu
Temburong National Park for the Eco
Tourism product.
This coming April, 4,000 tourists from
Korea flying via charter flights are
expected to make their way to Temburong
District to see the beautiful nature
that Brunei Darussalam has to offer. The
developments carried out at the Ulu-Ulu
resort in the national park will require
more additional tourism products to
compliment ecotourism.
The Brunei Tourism Department hopes more
village councils will join the “Kenali
Negara Ketani” campaign.
-- Courtesy of Borneo Bulletin
Patriotic Promotions from Brunei Tourism
Team Down Under
Release Date: 22th February
2008 / Published Date: 23rd February 2008
Brunei Tourism
delegation led by Sheikh Jamaluddin
Sheik Mohamed had participated in the
Asia-Pacific Incentives &
Meetings Expo (AIME) in Melbourne,
Australia on the 19th to the
20th February 2008, back to
back after participating in the Perth
Holiday and Travel Expo in Perth,
Western Australia from the 15th
to the 17th February 2008
last week to promote Brunei
Darussalam as a new tourist destination
as well as a Meetings, Incentives,
Conference and Exhibitions (MICE)
destination.
The Brunei Tourism delegation who
participated in the Perth Holiday and
Travel Expo 2008 included Brunei Tourism
Project Supervisor, Pg Azmanishah Pg Hj
Abd Rahman, Mr. Anthony Kong from the
Orchid Garden Hotel and representatives
from Royal Brunei Airlines in Perth.
The main goal of participating in the
Perth Holiday and Travel Expo 2008 was
to promote Destination Borneo together
with representatives from the
neighboring Sabah Tourism Board and the
Sarawak Tourism Board with Royal Brunei
Airlines as the main airline. This was
carried out through an attractive major
prize for an 8 days/6 nights Destination
Borneo experience for 2 people offered
to visitors to the travel expo.
The Brunei team also actively
participated in a Travel Agents function
held at the Perth Zoo on the 13th
February 2008, where more prizes kindly
contributed by Sunshine Borneo Tours and
Travel, The Orchid Garden Hotel, The
Empire Hotel, Golf and Country Club, The
Brunei Hotel and The Ridzqun Hotel were
given away to the lucky agents. Among
the tourism products highlighted during
their promotional presentation to the
agents were the developments of the
Ulu-Ulu Resort in the Ulu Temburong
National Park, the recent upgrading
carried out at the Orchid Garden Hotel
and the development of the Cultural
Water Village in Kampong Ayer.
After finishing up with their much need
promotional activities in Perth, Western
Australia, the Brunei Tourism delegation
flew to Melbourne, Australia to
participate in the Asia-Pacific
Incentives & Meetings Expo (AIME) in
Melbourne, Australia on the 19th
to the 20th February 2008.
The Brunei Delegation in Melbourne was
again led by the Director of Brunei
Tourism cum CEO of the Brunei Tourism
Board, Sheikh Jamaluddin Sheikh Mohamed
and included Brunei Tourism Officers and
representatives from Royal Brunei
Airlines, The Orchid Garden Hotel,
Sunshine Borneo Tours and Travel, Good
Miles, Bonasia Holiday and The Empire
Hotel and Country Club.
AIME 2008, the 16th Asia-Pacific
Incentives & Meetings Expo was held at
the Melbourne Exhibition Centre,
Australia, and is organized by Reed
Travel Exhibitions on behalf of the
Melbourne Convention + Visitors Bureau.
The AIME 2008 is one of the 5 main
exhibitions targeting the MICE market
group attended by Brunei Tourism
annually.
Brunei Darussalam’s participation had
seen a significant amount of interest as
a new destination from incentive houses
(professional trip organizers), meeting
planners and decision makers. Brunei
Darussalam saw an increase of 8.7% in
tourist arrivals from Australia and New
Zealand in 2007 as compared to visitor
arrivals in 2006. Brunei Darussalam has
also seen a steady growth in the demand
for the MICE services business where
over the years big group events such the
Asia Insurance Congress, and Amyway had
been organized in Brunei. Coming up in
April 2008, a Korean group of 4,000 pax
will be coming for an incentive trip,
coming in 3 arrivals to Brunei staying 5
nights and will to contribute an
estimated B$5.5 million (B$911.00 per
pax) in revenue to the destination.
In overall, the Brunei Tourism
delegations participation in this years
Perth Holiday and Travel Expo as well as
the AIME 2008 accomplished a positive
meeting with interested Tourism and MICE
industry players in Australia and New
Zealand, however, more marketing and
promotional efforts needs to be carried
out to ensure a continuous momentum on
creating the awareness that will lead to
more Tourism and MICE business coming to
Brunei Darussalam in the future.
Window On Tour For Transit Flyers
Courtesy of Borneo Bulletin
By Zasika Musdi
Bandar Seri Begawan - Royal Brunei
Airlines and Sunshine Borneo Tours
signed an agreement yesterday for the
"Window on Brunei" Transit Tour
Programme.
Signing the agreement was the Chairman
of Sunshine Borneo Tours, YAM Pengiran
Anak Haji Abdul Wadood Bolkiah, and RBA
Senior Vice President Commercial Yield
and Planning Captain Sheikh Rashid
Sheikh Hj Abd Salam.
Under the agreement, passengers who are
transiting in Brunei for more than four
hours will have the opportunity to
experience a complimentary city tour
that gives a brief glimpse of what
Brunei has to offer as a tourist
destination.
Sunshine Borneo Tours will bring
passengers to Bandar Seri Begawan's
waterfront that overlooks Kampong Ayer,
Yayasan Shopping Centre, Sultan Omar Ali
Saifuddien Mosque, Istana Nurul Iman and
Subangsih Mulia.
"Sunshine Borneo Tours sees the transit
tour programme as a great opportunity to
introduce Brunei to passengers who are
travelling through our country," said
YAM Pengiran Anak Haji Abdul Wadood.
Passengers who wish to stay at the
airport during their transit may opt for
a complimentary meal voucher at the
Coffee Garden in the Brunei
International Airport departure hall.
Chinese Tourists Come In Big Numbers
Courtesy of Borneo Bulletin
By James Ken
Bandar Seri Begawan - In a span of six
days beginning yesterday, some 406
tourists from the People's Republic of
China will be arriving in Brunei
Darussalam.
The first of three batches of tourists
numbering 156 people from Guangzhou,
China were welcomed by the sounds of
hadrah, gulingtangan last night at the
Brunei International Airport.
Present at the airport was Awang Nordin
Ahmad, Acting Assistant Director of
Brunei Tourism.
The Chinese tourist influx can be
attributed to the marketing and
promotion efforts made by Brunei Tourism
in a road show held in Nanning, Kunming
and Chong Qing in China last November.
The special chartered flights that carry
the Chinese tourists to Brunei are
handled by PJ Majestic Tours. During the
three-day, two-night stay, the tourists
will be visiting the water village, Jame'
Asr Mosque, Royal Regalia, Istana Nurul
Iman and Jerudong Park.
The next flight carrying 150 Chinese
tourists from Shanghai to Brunei's
capital will be arriving Sunday
afternoon while the final batch of 100
tourists will be touching down Monday
evening.
KIRIYO ORI - JAPANESE TRADITIONAL ARTS
AND HANDICRAFT EXHIBITION
19th January 2008 - 24th January 2008
Brunei Japan
Friendship Association (BJFA) will
present Kiriyo Ori - a Japanese
Traditional Arts and Handicraft
Exhibition by MS. Kiriyo Kuchina, master
weaver of Saganishiki for 6 days
from 19 to 24th JAnuary 2008 at the
Lobby Ridzqun International Hotel,
Gadong. The exhibition will be open to
public and admission free.
Press Release
courtesy of:
Hj Mohd Yusof Mohd Yassin
Head of Media and Publicity
Brunei Japan Friendship Association (BJFA)
Tel: 8732088
email:hmfoto@yahoo.com
Posted by
anakbrunei on January 7th, 2008 in
Brunei Darussalam
Hats off to our local
adventurer,
Norhayati Abu Bakar as she and her
husband begin stage two of their grand
adventure. Her daily updates on stage
one of the adventure provided
fascinating reading and I expect the
same of this stage. Stage two will take
the couple to 25 countries, Austria (Klagenfurt)
– Slovenia – Croatia -
Bosnia-Herzegovina – Italy (ferry
crossing) – Greece (ferry crossing) –
Turkey – Syria – Jordan - Saudi Arabia -
Yemen / Aden – Oman – Dubai (ferry
crossing) – Iran – Pakistan – India –
Nepal – Bhutan – Myanmar – Thailand -
Laos – Vietnam – Cambodia – Thailand -
Malaysia (ferry crossing) - Malaysia (Kuching,
Sarawak).
They barely had time
to celebrate New Year in Harun’s
hometown of Klagenfurt in far-away snowy
Austria, before climbing into their
trusty Toyota Land Cruiser for a planned
five-month journey through 25 European
and Asian countries - believed to be the
first time a Muslim couple have
attempted such a solo venture. If
everything goes according to plan - and
on such an expedition, that can never be
guaranteed - we can hope to welcome them
back in May this year.
“Bringing Brunei to
the World” is a very appropriate name
for this new Expedition. Because very
few people in the 25 countries to be
visited will know much about Brunei
Darussalam. Most would probably be
unable to identify it on a world map -
they may even confuse the country with
similar-sounding nations, Bahrain and
Bhutan. Norhayati will quite literally
be flying the flag for Brunei as she
shares her pride in being a Bruneian
with the thousands of people she meets
en route.
That is the main aim
of this latest venture, hopefully
enabling people in those countries to
increase their knowledge and awareness
about Brunei Darussalam.
Brunei Tourism’s
Chief Executive, Sheikh Jamaluddin, led
a large group of friends, supporters and
sponsors in formally providing a fitting
farewell to the couple at Brunei
International Airport last week. He
acknowledged the important role being
played by Norhayati and Harun to support
the work of Brunei Tourism. “We
concentrate our resources on our major
target markets in North America, Western
Europe, East Asia and Australia. So, I
am grateful that this Expedition will
reach out to other countries from which
we are also keen to attract visitors.”
The Expedition also
hopes that Brunei’s position as an
Eco-Tourism destination for tourists
from European, Middle East and Asean
countries can also be promoted.
And Norhayati is
hopeful that this adventure will succeed
in sharing the importance of extreme
sports as a motivation for Brunei’s
young people and will inspire them to
love a challenge as a base for success
in their lives.
But, the less
advantaged are not forgotten in this
Expedition. Pusat Ehsan and SMARTER have
particularly been identified as
charities which will benefit from a
campaign during the next few months when
viewers of RTB’s “Rampai Pagi” will be
encouraged to offer their financial
support to these two worthy
organisations.
For now, Norhayati
and Harun are concentrating their minds
and their energies on the commencement
of their epic five-month journey. To say
that it will not be like a leisurely
drive along the highway is an
understatement.
Many of the roads
along which they travel will be similar
to the roughest of rough jungle tracks.
And the peaceful environment of Brunei
Darussalam will not be typical of many
of the countries to be visited. Some of
the world’s “political hot-spots”
feature in the list of 25 countries
which they plan to visit. Pakistan,
Myanmar and Iran stand out as being
potentially difficult. Even Croatia,
Bosnia-Herzegovina, Turkey, Syria and
Thailand are often referred to in
international TV news reports for their
social unrest.
Sheikh Jamaluddin’s
final words to the couple at the Airport
will remain in their minds over the
coming months, “We look forward to
hearing about your progress and your
adventures, but mostly, we look forward
to your safe return to Brunei in the
middle of May.”
Norhayati and Harun have already made
good progress. Having left Klagenfurt on
New Year’s Day, after a quiet New Year’s
Eve celebration, they have already
overcome the snow and ice of Austria,
traversed Slovenia and moved through
Croatia, heading towards
Bosnia-Herzegovina.
Bruneians can keep in
touch with the progress made by
Norhayati and Harun throughout the next
five months in the “Weekend” issue of
this newspaper each Saturday. RTB TV
viewers can watch “Rampai Pagi” every
Sunday morning to view the latest
pictures and hear Norhayati’s live
update over satellite phone. Radio
listeners are not forgotten as PilihanFM
95.9 will broadcast a report each Monday
lunchtime during “Morning Buzz”. And,
for those preferring the Internet as a
source of news, www.overthehorizon.net
will provide regular updates.
City Tours For Passengers In Transit
4th January 2008
Bandar Seri Begawan - Royal Brunei
Airlines in conjunction with Brunei
Tourism Board launched the "Window on
Brunei" Transit Tour Programme
yesterday.
The programme offers passengers who are
in transit for more than four hours at
the Brunei International Airport a
complimentary city tour that gives a
brief glimpse of what Brunei can offer.
The complimentary city tour also
includes a complimentary meal at the
Coffee Garden in the departure hall of
the airport for passengers who transit
in excess of four hours.
Transit tours will run four times a day,
bringing passengers to a selection of
tourist attractions including Bandar
Seri Begawan's waterfront that overlooks
Kampong Ayer, Yayasan Shopping Centre,
Sultan Omar Ali Saifuddien Mosque,
Istana Nurul Iman and Sumbangsih Mulia.
"We hope this value-added service for
our passengers will contribute to
Brunei's tourism and enhance the
passenger experience during transit,"
said RBA Chief Executive Officer, Mr Ray
Sayer.
-- Courtesy of Borneo Bulletin
Bruneiana Exhibition At OGH
4th January 2008 - By Jon Tam poi
Bandar Seri Begawan - The Orchid Garden
Hotel will be holding the 'Bruneiana
Exhibition' which will feature
accessories worn by Bruneians between
the period of 1850 and 1950.
The items are from the collections of
Kandarzari Krafts International and
features household items and jewelleries
related to the Brunei Malay society of
the set period.
The exhibited items also feature the
seven ethnic races and sub-ethnic races
in Brunei Darussalam.
The exhibition, which is initiated by Mr
Anthony Kong, is an effort undertaken by
the Orchid Garden Hotel to support the
KNK project that was introduced by Dato
Paduka Hj Hamdillah, Deputy Minister of
Industry and Primary Resources.
The exhibition will be open to the
public on Jan 15 and will run for two
months.
-- Courtesy of Borneo Bulletin
Photo contest to win an air ticket
UNWTO SECRETARY GENERAL WORKING VISIT TO
BRUNEI DARUSSALAM
Yang Berhormat Pehin Orang Kaya Setia
Pahlawan Dato Seri Setia Dr Awang Hj
Ahmad Bin Hj Jumat, The Minister of
Industry and Primary Resources, through
the coordination of Brunei Tourism
Development Department, hosted a two day
visit by His Excellency Mr Francesco
Frangialli, the Secretary General of the
World Tourism Organisation (UNWTO). His
Excellency Mr Frangialli, arrived at the
Brunei International Airport on the 12th
December 2007 at 10:55 pm from
Singapore.
Francesco Frangialli
served as Deputy Secretary-General from
January 1990 to September 1996, when he
assumed the post of Secretary-General
ad interim. He was elected to the top
post of the Organization by the General
Assembly in 1997 for the period
1998-2001. He was re-elected as
Secretary-General in 2001 for the period
2002-2005 and again in 2005 for the
period 2006-2009. He led the
Organization’s conversion into a
specialized agency of the United
Nations, which took effect in December
2003. Mr. Frangialli has an extensive
background in public administration and
served from 1986 to 1990 as Director of
the Tourism Industry in the French
ministry responsible for Tourism. He has
a degree in economics from the Paris
School of Law and Economics, studied at
the National School of Administration
(ENA) and is a graduate of the Paris
Institute of Political Studies, where
he was a lecturer from 1972 to 1989.
The World Tourism Organization (UNWTO/OMT)
is a specialized agency of the United
Nations and the leading international
organization in the field of tourism. It
serves as a global
forum for tourism policy issues and a
practical source of tourism know-how.
UNWTO plays a central and decisive role
in promoting the
development
of responsible,
sustainable and universally accessible
tourism, paying particular attention to
the interests
of
developing countries.
Brunei Darussalam through the Brunei
Tourism Development Department, Ministry
of Industry and Primary Resouces, had
been officiated as one of the new
members of UNWTO during the 17th
Session of the UNWTO General Assembly on
the 22nd to the 29th
November 2007 in Cartaqena de Indias,
Colombia. UNWTO currently has a
membership of 157 countries and
territories and more than 300 Affiliate
Members representing the private
sector, educational institutions,
tourism associations and local tourism
authorities.
During his two day visit to Brunei, His
Excellency Mr Frangialli will be making
courtesy calls to Yang Berhormat Pehin
Dr Awang Hj Ahmad Bin Hj Jumat, Minister
of Industry and Primary Resouces, a
business lunch with members of the
Brunei Tourism Board as well as plans to
meet with representatives from the
Ministry of Foreign Affairs and Trade.
His Excellency Mr Frangialli aims to
discuss the future collaboration
between Brunei and UNWTO for the
development of tourism in Brunei. Brunei
Tourism will be coordinating His
Excellency’s visit and may include some
site visits to the main tourism
attractions in Brunei Darussalam such as
the Water Village, Royal Regalia and the
popular Proboscis Monkey.
BRUNEI JOINS THE WORLD TOURISM
ORGANIZATION
Release Date: 23rd of November 2007
Brunei Darussalam, a tourism destination
steadily increasing its international
profile, will take a major step in
achieving greater recognition by joining
the World Tourism Organization (UNWTO)
during its 17th General
Assembly to be held in Cartagena de
Indias, Colombia, from 23 to 29 of
November 2007.
Such an action by Brunei Darussalam is
timely, with the UNWTO reporting that
the global tourism industry is enjoying
strong, above average growth, with
worldwide tourist arrivals expected to
reach 900 million tourists in 2007.
Though Brunei only receives a small
percentage of global tourist arrival
figures, it is fortunate to be favored
by all the current and emerging regional
and demographic trends that will shape
the future of tourism. With its pristine
nature, strong cultural traditions and
ancient Royal heritage, modern
infrastructure, facilities and
activities, and especially its safety,
stability, peacefulness and
wholesomeness, Brunei will be able to
position its strategic geographical
location at the center of the world’s
fastest growing region to capture its
fair share of mature and experienced
travelers from the region and beyond,
who are increasingly looking for
destinations offering unique holiday
experiences far from crowded, more
popular destinations.
Confirming that interest in Brunei is
steadily rising are the latest
statistical projections for 2007, when
Brunei is expected to receive some 176
thousand tourists, an increase of 11.7%
over 2006, showing its potential to
achieve a significant growth in visitor
numbers from its current small base,
while still offering the peace and
tranquility that visitors appreciate and
while preserving the nation’s social
fabric and natural environment. Becoming
a member of the World Tourism
Organization will help Brunei to carry
this message to a wider audience,
especially to investors looking for new
destinations aligned with such growing
trends.
In Cartagena, Brunei will reach a new
milestone in its tourism drive by
joining the UNWTO, and will strive to
make its presence felt by contributing
constructively to the activities of the
World tourism body.
Brunei Tourism delegation heads for
World Travel Market 2007, ExCel, London
Release Date: 9th November
2007/Published Date: 10th
November 2007
Tonight, the Brunei Tourism delegation
will be leaving for London, The UK to
participate in the World Travel Market
2007 from the 12th to the 15th
November 2007 to be held in ExCel,
London.
World
Travel Market (WTM) is a four-day travel
industry event and brings together
worldwide buyers and sellers from every
sector of the tourism industry. A record
breaking 46,945 travel industry
professionals participated at WTM 2006
representing 202 countries and regions.
Sheikh Jamaluddin Sheikh Mohamed, the
Director of Tourism Development
Department cum CEO of the Brunei Tourism
Board, will be leading the Brunei
Tourism delegation which consists of
Tourism officials and representatives
from Royal Brunei Airlines, Sunshine
Borneo Tours, Century Travel, Mega
Borneo Tours and The Empire Hotel Golf
and Country Club.
The latest tourism figures of holiday
visitor arrivals from January to August
2007 from The Brunei Tourism Development
Department states that The Uk market is
ranked 4th with a total of
3,459 visitors in total.
One of the main objectives of this years
participation in WTM 2007 is to support
the launch of a private sector marketing
intiative – ‘Wings of Borneo’. The
campaign is a promising and attractive
campaign to promote Brunei Darussalam,
Sabah and Sarawak under the Borneo
banner. Sunshine Borneo Tours from
Brunei is one of the pioneers of this
project and hopes to further boost
visitor arrivals from The UK and the
rest of Europe.
The participation of the Brunei Tourism
Team is a continuous effort by the
Tourism Development Department with the
support of the local tourism sector to
market Brunei as a Tourism destination.
The Brunei Tourism Team had recently
just come back from the Brunei Tourism
Roadshow in Nanning, Kunming and Chong
Qing, China where positive results has
been reported.
As a result of the first Roadshow in
Nanning held recently, 120 pax incentive
group is expected to be arriving in
Brunei at the end of November 2007.
There is also a keen interest from a
Nanning based outbound agent
specialising in China Government
incentive tours to select Brunei
Darussalam as their next destination for
the 2008. The outbound agent is
responsible for organising 30 group
visits per year, this may lead to an
average of 900 pax of Chinese Government
incentives visitors to Brunei for 2008.
Meanwhile, The roadshow in Kunming has
reported to have attracted an incentive
outbound agent to send 70 pax group to
visit Brunei Darussalam in December
2007.
